MIDEM- A MECCA OF AND FOR MUSIC PROFESSIONALS

Attending the biggest music conference in Europe for the very first time, I went in with open mind with little to know what to expect. The trip started with a fifteen hour long and tiring though fun bus-ride from Valencia to Cannes. I had my schedule sorted out and marked the conferences and meetings I had to attend in the three days i was there. I made sure that my schedule was not very hectic so that i had time to just walk around MIDEM and possibly make new connections.

First day, I had two agendas, one was to attend the activity in the networking village called ‘Meet the countries: Germany’. It was more of a speed date exercise and i chose ‘date’ Michael Phisling, Managing Director, A.S.S. concerts and promotions from Stuttgart. In the five minute we met we were able to exchange a lot of information about his company and how can Indian Artists if promoted will do well in Germany. We then, exchanged cards and he asked me suggest few Indian artists which i think would work well in Germany.

The next thing that day was the MIDEMLAB start-up competition, undoubtedly the one thing i was most excited about. Seeing ten new start-ups presenting their new and innovating ideas were surely inspiring. Nagual Sounds was the winner with the most coolest idea of producing live music with your body just was dancing! I wasn’t much interested in going for conferences but was more interested in going around and network as much as possible and attend, not if all, then most of the speed dating. Well, some turned out to be very useful and some didn’t.

The biggest surprise for me was to bump into an old friend, Mihai Gruia from Romania who is an associate with Mango Records. He was a part of very successful pop band ‘Akcent’ whose show i produced twice in India.  We had a good discussion about the Romanian Music Industry, Mango Records and European Market in general.

Meeting Benji Rogers, Adrian, Harry Briggs and so many others was an awesome and insightful experience. MIDEM definitely was full of surprises and for me was a very successful and worthy travel to Cannes.

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