My MIDEM afterthoughts may be explained if you imagine that the music industry were represented by the boats in the picture below.
Those 20 million Euro yachts on the right represent the ‘big dogs’ of the major labels who spent their time on panels talking about the need to go back to ‘traditional ways’ of A&R but had no answer as to why that traditional model ever stopped. ‘What’s wrong with a good old fashioned sail boat?’
To the left are the modest and sturdy sail boats standing independent to those to the right. They set the trend for the current music industry and have always done so. There are only two boats, much fewer than those to the right but the grandeur is still there.
Take Lyor Cohen’s new venture 300 for example. Here we have a boat that wouldn’t be seen dead in Cannes as it stays harbored in Monaco. Lyor is a powerhouse but is trying to invest in a new sail boat. His talk at MIDEM ended with Tom Silverman from the New Music Seminar welcoming Lyor into the Independent sector, stating “you’re going to find like it’s much more like the 80′s again.” This boat called 300 is a label that doesn’t need a welcome party, Google has that covered.
On the yachts, you can hardly move without being trodden on by $845 boat shoes. Representatives of various streaming services that marginally differ from one another converse in shouting matches, trying to get the attention of four men sat in the corner eating caviar and drinking don. Over the noise however, two words keep coming through, they are ‘digital’ and ‘streaming’.
I spent a large proportion of my MIDEM with the Sail Boat that is Sounds Australia. It was nice being around down to earth music lovers. People who are in the industry for the right reasons, who are working for a brand that holds some moral integrity and is taking the music industry to a better place. An interesting statement that The Mae Trio posed during their performance at the Aussie Barbecue showcase was “considering this is a music conference, where is all the music?!”
I didn’t go into MIDEM expecting a SXSW atmosphere. At the same time I didn’t expect the focal point of the festival to be the Superbowl. I spent the night of the Superbowl party much like all of the other people in the room, not actually paying attention. I did tune in for the halftime show and that’s when I realised that the Industry is a hybrid of the two boats above. Here we have the branding, the advertisements, the fans but also Bruno Mars and the Red Hot Chili Peppers who went back to basics and put on a kick ass show.
They say the happiest two days in a mans life are : the day he buys a boat, and the day he sells it.
MIDEM demonstrated what I love and hate about the current state of the industry. The music industry isn’t for sail. (pun intended)
Here’s a nice picture with Ben, the conference manager of MIDEM.