“‘Your Online Concert Venue’– Stageit is an online venue where artists perform live, interactive, monetized shows for their fans directly from a laptop, offering fans unique experiences that are never archived.”
Created by Evan Lowenstein ( of “Crazy for this Girl” fame ) and backed by the likes of Sean Parker and Jimmy Buffet, enters StageIt. An online video streaming service that garnered steam last year as it was named one of the “Top 10 Music Startups of 2012” by Billboard Magazine; featuring some of the biggest names in music, including Rick Springfield, Ingrid Michaelson, Jason Mraz, Phillip Phillips, Jimmy Buffet and Jake Owen (to name just a few).
Its been almost a year since these accolades, but where is Stageit now?
The buzz has gone, and all that remains is a virtual graveyard of the unknown, built upon a platform that rivals the beta utility of Ustream.
It’s no longer new, it’s not cool and it’s failing to adapt.
That’s why the big names aren’t coming back.
Stageit relies on basic features such as a “tip jar” and a “creative rewards” system, which have been the backbone of donation-based crowd funding since its conception. It lacks creativity and rivals a streaming platform that is far superior in every possible way.
How does Stageit change? How does it become relevant again?
It needs to be creative, it needs to incorporate one-click options, call-to-actions and an integrated merch interface. And it needs to make the right partnerships (e.g. Topspin).
It needs to be everywhere and needs to not solely exist within the Stageit application.
Unfortunately, these changes should have been incorporated about a year and a half ago, when the big names where there. Now, it looks like Stageit has lost its shot.
It’s going to be an uphill battle, but as a soon as Ustream or Youtube introduces a donation-based system, it’s over. It’s I.S. (Instagram Syndrome).