This week’s pick is a British artist named Lianne La Havas. Originating from London, her sound has everything British about it, from her accent to the melodies and arrangement, it is all-round quality. Her music reminds me of the time I spent living in the U.K., which might mean I’m partial to her sound… The authenticity that comes with this kind of music has no equal and is bound to move even the coldest-hearted individual.
Our Marketing Professor, David Loscos, played this video during class to highlight the importance of conveying emotions when marketing a product and to be entirely honest, I don’t think he could have picked any better.
Her songwriting skills are quite impressive, I’m particularly moved by the lyrical work. She builds hooks that are personal enough that you can relate to them, without getting too specific, which kind of allows to get lost in your own interpretation of what she has to say. And this oh-so-sensual tone she sings in just confuses the life out of me, in the best way possible. It’s like listening to someone you’ve always been emotionally attached to for the first time – confusing, I know.
This video depicts a confusing emotional encounter between two individuals, Lianne and this ‘Elusive’ man. There’s a sensual dimension to the whole picture that is emphasised by the expressive dancing, the physical contact between characters and the close-up shot of Lianne singing with someone’s hands cupping her face. There’s also something about her whole physical presence that is just so delicate, fragile and enticing. Some of the shots reveal the subtlest lisp that is barely audible when she sings but adds yet another element of sensuality to the Lianne character. I think I’m in love. And with over 800,000 views, I doubt I’m the only one.