Let’s grab some beers!

Sunday evening…I feel so tired after studying all day, let’s go out and have some beers!

Music is also present in plenty of commercial campaigns made by companies in the beer industry. In my next posts I will be writing about how music has been incorporated in the marketing strategies of some of the most important brewing companies.

Here is one video from Corona Extra that I’ve found few days ago, and I would like to share with you. Amazing Mexican landscape, surfing, friends and cold beers!


Corona Extra is a Mexican brand of pale lager owned and produced by Cervecería Modelo. It is one of the best-selling beers in Mexico and is one of the top-selling beers worldwide.

Apart from producing and sponsoring several music festivals such as the Corona Music Fest which takes place every year in Mexico, the company has launched a website www.coronamusic.com, a digital platform that allows its visitors to have access to several reproduction lists, watch videos from live concerts, download music and receive information about future concerts.

Corona knows how powerful music can be in order to reach consumers. Its strategy does not only include partnership with other music companies or artists but goes a bit further, creating Coronamusic.com have the opportunity to engage its customers (actual and potential ones) by creating a wider music experience.

The Mexican company is also organizing acoustic music events, that are uploaded and share in their webpage “Corona Music Live Acoustic Session”.

Even though the brand is associated with a relatively eco-friendly and healthy lifestyle, it has recently started a new music adventure “Movida Corona” in which the company moves into the electronic music.

With “Movida Corona”, Corona Extra creates an official contest for DJ’s. The brewery sponsors the applicants, giving them a chance for promoting their music in various European countries. The winner from 2013 edition will work closely with Pacha and will collaborate in 3 Pacha’s official albums, as well as being introduced to several music promoters and producers.

Check its promotional video:


Finally, your should know that if you are planning to leave everything aside, Corona Extra has an online contest in which you can be chosen the next owner of a Corona Beach Bar. Check this out!

Monica Manubens

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