What’s in a Name? – A Story of Greed

“I’m not a businessman. I’m a business, man.”

– Jay-Z

“Shut up Jay-Z, you’re going to poison your daughters mind god damnit.”

– Phillip Richard

Disclaimer: This blog post contains light, but frequent profanities. Don’t read if your offended by the english language. Also don’t read if you are a big fan of Beyonce and/or Jay-Z. Actually you know what, never-mind. Read it, it will be good for you. I honestly like their music too so whatever.

Well folks, it’s starting to get ugly out there. This is a story of people all over the place taking advantage of each other for personal profit. I don’t really know who wins, at the end of the day I guess they all do because the mind of innocent baby girl is left protected but as you’ll see it’s a crazy ass ride. I don’t know how to start or to even get my points across exactly, so I think I’ll begin by writing a script about a conversation that likely* happend (or at least something like it anyways) between the biggest couple business partnership in music around last January…

~  SCENE-1  ~

Jay-Z: “Holy shit Beyonce, this kid could be a bigger cash cow than all of our albums combined!”

Beyonce: “I know I can’t wait to exploit the hell out of her, but where do we start?”

Jay-Z: “Well, I suppose we turn her into a product A.S.A.P. ya dig? I mean we need to trademark her name/identity before anybody else does.”

Beyonce: “Genius! Let’s do that right meow. I’m going to milk this for all it’s worth. I’m talkin’ ‘Baby Blue Ivy’ bullshit all around: Baby Carriages, Baby Cosmetics, Baby Bibs, Chairs, Dolls…”

Jay-Z: “Hell even as insult to injury to all of our fans that will blow their entire paychecks on this crap, even if they don’t have kids, we will throw in some Diaper Bags!!!1 ‘Let your baby take a shit in our babies brand name shit.’ How’s that for a poetic metaphor?  No wonder we are multi-millionaire artists. Nothing can stop us now! hahahahahahlol

…or can it?

 END SCENE 

Well, if you didn’t follow any of that Beyonce and Jay-Z got the, (clearly in my opinion) tasteless, but smart business idea to trademark the name of their daughter Blue Ivy, to begin a line of beguiling baby products.

Unfortunately for them and fortuneatly for their daughter they weren’t able to trademark the name. I mean the girl is going to grow up in the most superficial environment possible already, with her mom being, to many, the most attractive woman in the world, and with too much wealth to possibly know what to do with. She’s right on track to being a spoiled shitty self-entitled materialistic itch-bay. Quite frankly having her own million dollar franchise before she even knows how to avoid vomiting on herself is a step closer to everything nobody wants Beyonce’s and Jay-Z’s child to be.

Anyways, they go to their lawyer and are all like, “Blah blah blah trademark my kids name.” And the lawyer is like “Sweet, ok. Give me too much money.” But the lawyer soon finds out he can’t do this because somebody else already has. Well, ladies and gentleman as you can imagine at this point shit hit the fan and this overindulged couple didn’t go down without a fight. Nine months of court cases and I’m sure millions of dollars coming off of trees for I.P. lawyers later the case was lost to Veronica Alexandra, a small Boston based business owner. Her company is called Blue Ivy and they plan weddings for people. How nice.

Let’s take some time to reflect. So far we have Jay-Z and Beyonce taking advantage of each others fortunes, then we have them trying to take advantage of their first and only daughter so far, then we have the lawyers dragging an expensive court case over a nine month period and we also have, which I have yet failed to mention, fashion designers already trying to trademark the name before them. Some douche-bag fashion designer by the name of Joseph Mbeh tried to trademark the name “Blue Ivy Carter NYC” four days after the kid was BORN. Someone else tried to trademark the name “Blue Ivy Carter Glory IV” for a damn fragrance. What on earth would that have smelled like? Petroleum jelly and baby powder!? You people sicken me. Finally, and most importantly we have Veronica Alexandra of Blue Ivy Events who is happily soaking in the publicity and increased business like a parched sponge. Seriously though, take a look at the front page of her website. http://www.blueivyevents.com

Seriously click it. Did you see that? I know right? It’s like the main feature on her front page. Look at all the sparkling stars and shit coming off of that once in a lifetime promotional opportunity. Damn. This small wedding planning company is probably going to explode so big that by the time it’s little Ivy’s turn to get married she probably won’t even be able to afford the damn service. Owell at least Veronica has the decency to admit that she is using and abusing the whole circumstance: “I can’t be frustrated with something I think is going to bring me to produce and define my brand even more, which is financially exciting in itself and intellectually exciting as well. It’s like they caused me to create more opportunity for myself.” However, as sad as it is, everyone has their price and Ms. Alexandra is still open to the possibility of a buy out.

Anyways this whole thing is both sad and hilarious to me. While most parents spend their time thinking of a name or a small gift or how wonderful it will be to watch them grow into happy contributing citizens, the Carter family is going through a trial to turn their daughter into a labelled, branded product.

People, especially Berklee students seem to be in a constant desire to live and lead the life of Beyonce and Jay-Z, or any other super star for that matter. We must remember that while it is important to brand yourself and your artistic work, as artists there is a fine line between your business and your personal life. Once those lines get crossed things can get all kinds of fucked up. Sell your products not your souls ladies and gentlemen.

Phillip Richard

*This means it almost certainly didn’t happen, please don’t sue me.

Sources and Further Reading:

http://www.forbes.com/sites/deborahsweeney/2012/10/22/blue-ivy-trademark-name-a-no-go-for-beyonce-and-jay-z/

http://www.bostonherald.com/business/general/view.bg?articleid=1061168659&srvc=rss

http://www.washingtonpost.com/blogs/reliable-source/post/blue-ivy-the-trademark-feds-move-fast-on-rights-to-beyonce-and-jay-zs-babys-name/2012/02/03/gIQAOTDGnQ_blog.html

http://uk.eonline.com/news/355945/beyonc-and-jay-z-lose-trademark-battle-for-blue-ivy-but-get-good-advice-from-president-obama

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8 thoughts on “What’s in a Name? – A Story of Greed

  1. WOAHHH THERE. WOAHHH. That’s actually pretty rough on Jayz’s part, I wouldnt want to be using my kids as trademarks for products, I mean, could you imagine how they’d go through school?

  2. I thoroughly enjoyed reading this. What do you think Jay-Z and Beyonce will do now? Change the baby’s name to ensure she’ll be able to brand herself the way they hope? What if the girl grows up and turns out not to have an ounce of talent? Of course, it’s likely she’ll be pushed on the entertainment industry anyways.

    • Thanks for your comment. They probably won’t do anything. Blue Ivy will most likely fall into the classic pattern of growing up to star in some kids television show on Disney. Then she will release one failed album also under Disney and finally she will get knocked up at age 17 by Justin Bieber’s third cousin or something and sell the whole story for 20 bucks to ‘People Magazine’. Happily ever after. The End. 🙂

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