Mayday official on Google Plus had announced a very exciting news for their fans (included me!!!) that they are having a live performance at Google main office at California, USA and an activity ” Mayday takes you to Google”been organised for only Google Plus user will have the chance to win the flight ticket to USA through posting the creative photo. In the description of youtube, there is a good introduction for my favorite rock band- Mayday and the reason why they are famous!!!
After seeing the success of facebook platform, Google intend to create their own social network. After the failure of launching Open Social, they had launched Google Plus at 28th June 2011 and seems like they operated it pretty well by using the strong marketing strategy – collaborated with artist in different region that have huge fan base to become the spokesman of google plus by targeting their fan as potential google plus user and artist can get more benefit from managing the personal official website by interacting more potential fan from Google Plus user and increase reputation through worldwide, which creates a win-win strategy!!
For instance, in Taiwan, Mayday is the main spokesman who have an enormous fan database around the world and i am one of them that been attracted to join Google Plus. For fans, is not only about getting the latest information of the band but also the sense of achievement that we could do something for our favourite band. For instance,the official Google Plus of Mayday had announced that when the followers of Mayday Official Google Plus website had exceed 120,000, google will selected a fans and sponsor them to go USA with Mayday for their live performance in Google main office which is the activities i mentioned above; exceed 200,000 then Mayday will invited 9 fans from Google Plus and having a video chat gathering with them through Google Plus function- hangouts. This again created a win-win strategies by leads user familiar to the google plus function and also artist is building relationship with their fans.
As Vic Gundotra, the Senior Vice President of Engineering for Google, had announced a new milestone for Google+: 400 million registered users and 100 million monthly active users at 17th September 2012. Google Plus might have the potential to become the next Facebook or beyond it through their multi function and artist will do the tutorial for those function that create buzz!!! The amount of user may still increased and as the success story of artist get benefit from Google Plus such as Mayday, many artist can build their fan database might follow this marketing strategy path by building their own Google Plus Artist page. There are two website that provide good explanation that why google plus is a good marketing tools for artist and how to build the Google Plus artist page:
http://zero2illo.com/tips-on-google-for-illustrators-and-artists/
http://zero2illo.com/tips-on-google-for-illustrators-and-artists/
If anyone interested in Mayday, i have lots of information to provide!
Reference:
http://techorange.com/2012/04/19/google-power-up-plus-mayday-help-to-get-eyeball/
Global Music Tribune 
coo man!
Very interesting! Thanks!