This post series will discuss some ideas to help musicians, music entrepreneurs and managers think outside of the box and take creativity as their main tool. The first post will present is a business idea I had 2 weeks ago that I’d like to share.
TICKSTAGE: YOUR TICKET TO PLAY ONSTAGE
Problem: musicians beg to play live when they are starting out, even if they have a high quality as performers there are some facts they have to deal when trying to get a deal with a venue:
1- High costs of a personal manager and booking agent.
2- No contacts or known network to make a deal with a venue.
3- Dissonance with the music the venue they are trying to reach (ex: a punk band playing in a jazz club)
4- No strategic plan on touring, just isolated gigs.
So here’s the idea: create a web portal designed to give musicians the change to play live WHERE they want, WHEN they want and WITH whom they want (5 acts per night), the mechanic is similar to Groupon. Musician’s can register for free on TICKSTAGE and look up for venues to play for a minimum rate (small bands $300) or (mid sized bands ($500), they can filter the area they want to play, the preferred style of music and the day they want to play, charges can apply depending on the day chosen (weekend, holidays, etc).
Also, they can taylor make a TOUR PLAN for a flat rate, strategic planning for this service is free when signing for 10 or more gigs (ex: local tour, 10 concerts for $2000, the band will have $1000 in return from TICKSTAGE if the past concerts had 50% of positive reviews from the venues).
TICKSTAGE can start by building a 50+ database with local venues, first local, then regional, then global. These venues will benefit by getting their night spaced filled up every day, with the band’s payment in advance. The venues could have the right to pre-select each band without having to actually listen then, TICKSTAGE could confirm the band’s quality by giving 4 or 5 stars, 3 stars or less will depend on the venue’s taste. 90% of the band’s payment will go to the venues, while 10% will go to TICKSTAGE.
– Reverbnation/live nation: just promotion, not real deals with venues.
– Nuevostage: the most similar, but “only a few” get to play, and just in empty spaces (probably w/no people as well –too early, too late-).
– Girando por Salas: supports bands that want to play live, but it’s contest-based, just a FEW get the chance to play live.
– Bands in town: just informative, descriptive, no interaction for bands, just for fans (no room for beginners)
Some basic SWOT to consider:
Strenghts: unique service
Opportunities: thousands of unsigned artists/venues (make exclusivity contracts with them)… hundreds of opinion leaders.
Weakness: initial investment
Threats: big companies could copy this model without giving EVERY band the chance to freely play live wherever they want.