Super Manager – Simon Fuller


Simon Fuller is widely considered to be a more influential and powerful artist manager than Brian Epstein (who was the driving force behind the success of the Beatles,) which tells you quite enough. His claim to fame is his management of the Spice Girls; however, that is just the start of his extremely lucrative career. His current roster includes Annie Lenox, Steven Tyler, Carrie Underwood, and others. He is partnered with Jennifer Lopez’ and Marc Anthony.

His company, 19 Entertainment, is responsible for the signing of many artists (including Amy Winehouse, among others) since its inception in 1985. It is also responsible for American Idol. He is a jack of all trades, with his management ventures ranging from music, to fashion, to sports, all over Europe and the United States.

Simon Fuller’s claim to fame – the Spice Girls. He was, in my opinion, a pioneer in artist-brand partnerships. He garnered over 10 partnerships with major brands for the Spice Girls, and I have no doubt in my mind that this was a huge factor in their worldwide success. After all, “Wannabe” isn’t exactly one of the 7 musical wonders of the world.

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